#Vsco starter pack how to#
#Vsco starter pack software#

The joke is that sheвЂ™s perky and annoying while espousing the virtues of eco-consciousness via conspicuous consumption (metal straws, fancy water bottles, Birkenstock sandals, etc.). SheвЂ™d suddenly start telling you about her Hydro Flask, aggressively loaning you scrunchies, and quoting dated memes borrowed from black, LGBTQ, and stan culture slang (вЂњand I - oopвЂќ and вЂњskskskвЂќ). It was early this summer that users began to make VSCO girl POVs, often in which the viewer played the passive role of the new student who had the misfortune of sitting next to a VSCO girl. ItвЂ™s also known for POV, or point-of-view videos, where teens film themselves acting as a character speaking to you, the watcher. ItвЂ™s known for its bizarre comedy and outlandish pranks. Since then, the most viral parodies of VSCO girls have been by teenagers who could qualify as VSCO girls themselves, making it more of an exercise in self-deprecation than blatant misogyny (although there is plenty of that going on in other portrayals, too).Д«ut what really turned the VSCO girl into a category of person worth explaining is TikTok, the short-form video app, which has become the defining social media network of Gen Z in the year since its US launch.

In a video posted in August of her getting ready for the first day of sophomore year, she wears a basic T-shirt tucked into jean shorts, a choker, and messy bun tied up with a scrunchie, the sartorial underpinnings of VSCO girlhood. SheвЂ™s making fun of them, of course, but Greer shares the same signifiers as the VSCO girls sheвЂ™s parodying. Like вЂњhipster,вЂќ вЂњemo,вЂќ or вЂњbasic,вЂќ the term is both insult and apologia, something to use in reference to others or sheepishly about oneself. But ultimately, VSCO is a place to make your photos look good, and the stereotype goes that nobody cares more about making their photos look good than teenage girls. The appвЂ™s high-contrast, temperature-warped filters have the ability to make an average photo of a manicure or a cactus look profound, and though VSCO operates similar to a social network (there are profiles and вЂњlikingвЂќ), thereвЂ™s far less pressure to curate a perfect-looking or algorithm-winning VSCO feed, since Instagram continues to operate as the public-facing social media self.

#Vsco starter pack software#

ThatвЂ™s the aesthetic that permeates the actual app: VSCO, the photo-editing software that launched in 2012, operates like an Instagram draft folder. The look is at once expensive to achieve and laid-back in practice a teenager recently described VSCO girls to me as the type to spend 20 minutes making their messy buns look just so. The rest of her outfit will be composed of Birkenstock sandals (or any other ugly-trendy shoe, such as Crocs or Fila Disruptors), BurtвЂ™s Bees or Carmex lip balm topped with Glossier gloss, and a puka shell choker.

SheвЂ™ll carry a backpack by the Sweden-based Fjallraven and a sticker-covered Hydro Flask (cost per water bottle is around $35). If sheвЂ™s not wearing a scrunchie in her hair, sheвЂ™ll almost certainly keep one (or three) on her wrist, alongside a bracelet by the Costa Rica-founded brand Pura Vida. The вЂњstarter packвЂќ of a VSCO girl will likely include the following items: A T-shirt so big that it covers the bottom of her shorts, which are maybe from Nike or the juniorвЂ™s store Brandy Melville where everything comes in just one size (that size is вЂњsmallвЂќ). The easy part is explaining what a VSCO girl is, which is most succinctly illustrated by the things she consumes. You can get really thinky about what it means to be a VSCO girl on the Cut and who the VSCO-girl meme excludes on BuzzFeed.ДЄ post shared by Sydney Serena on at 11:24am PDT

#Vsco starter pack how to#

You can find out how to transform yourself into a VSCO girl on Seventeen and Elle, and how much all of that costs in Fox Business.

You can hear teens explain VSCO girls themselves in Slate. What does feel novel is the feverishness of VSCO-girl-inspired content that has proliferated on the internet in 2019: You can read about what they are everywhere from the Charlotte Sun Herald to NBC News. Teenagers, particularly teenage girls, have long been the subject of fascination for adults, and the VSCO girl, whose name comes from the photo-editing app (pronunciation: вЂњviscoвЂќ) is only the latest iteration of how we express it. Months later, here we are in the thick of another meme cycle wherein high school subcultural dynamics are explored and consumed by people a decade or more removed from them. That wasnвЂ™t because I was particularly familiar with suburban high school fashion trends, but because it was a catchy nickname given to largely white and largely middle-class teenage girls, and those things always go viral. I canвЂ™t pinpoint the exact moment I heard the term вЂњVSCO girlвЂќ but I know it was on TikTok, and I was pretty sure that it would be a big deal.